By the end of the course, learners will be able to:

• Apply institutional representation practices to reflect organizational identity, mission, and values through behavior, performance, and communication.
• Differentiate between individual Professional Image and organizational Mental Image.
• Utilize professional communication techniques, active listening, and lead effective dialogues.
• Apply non-verbal communication, body language indicators, and vocal tone.
• Evaluate workplace actions against professional standards and maintain digital communication boundaries across role, authority, relationship, and privacy dimensions.
• Execute protocol procedures for VIP visits, observe professional precedence rules, and avoid common workplace protocol errors.

Target Audience

• Public Relations and Corporate Communication professionals.
• Professionals working in protocol, and events.
• Executive leaders, department managers, and heads of departments.
• Professionals working in customer service and beneficiary experience.
• Employees who represent their organizations in meetings, visits, and events.
• Entrepreneurs and consultants.

Training Methods

• Interactive presentations and discussions
• Brainstorming sessions
• Group workshops
• Case studies
• Practical applications and simulation exercises

Duration

• 2 days – 10 training hours

Group Discount

• Special group discount of 10% for groups of 3 or more

Location

• Pureminds Studio – Riyadh
  https://maps.app.goo.gl/j9H7vo8E3BgcaEof7?g_st=ipc